Right now, there are approximately 500 million active users on Facebook, and the number is increasing with each passing day. Think about it. This kind of population ismore than most countries of the world. In fact, there are only three countries that have apopulation higher than that!

Online marketers have been quite quick to latch on to the immense popularity of Facebook. They know that if they make a presence here, they are opening their business out to the world—getting global exposure in a way that they cannot do by anything else. Studies show that the number of Facebook users have increased by one-fourth over the last year in 47 countries. Naturally, no online marketer worth their salt is going to let this opportunity pass. This has given rise to the concept of Facebook marketing.

Most of these online marketers who are making the most of Facebook marketing know the relevance of projecting their profiles in a particular way. That is evident because these people are looking beyond simple social networking. They are trying to build acreditable network, a fan base for their business that they can tap into for their business profits.

One of the things that they do is to create a professional business page for themselves instead of the routine profiles that people create on Facebook. These professional pages give out a no-nonsense impression of their business to their target niche. Infact, with the help of recent applications like FB Maxed, it is possible for Internet entrepreneurs to place their entire website onto their Facebook profile. This helps them create the right impression in their market and they can even make these websites with clickable URLs so that interested people can go and visit the real thing. These websites can embed videos right into the Facebook profile page itself. All these things do make a huge difference.

With the great popularity of Facebook, the concept of Facebook marketing has gained in strength as well. People are now coming to Facebook with the idea of finding a good product that they would like to invest in. It also gives them a chance to discover a new product and check out the reviews from fellow Facebookers. On the other hand, formarketers, applications like FB Maxed have created an immense potential to take their products out to the niche market.

Indeed, Facebook marketing is here to stay!